Developing your dental practice demands more than just being a skilled orthodontist. Whether you are dealing with your team, talking to insurance companies, or serving your patients with the best experience, running a world-class practice is a full-day job.
Many dentists invest too much time and resources in designing an impressive website and beefing out their online profiles; however, they leave out the physical appeal of their brick-and-mortar clinic.
Measures To Update Your Orthodontist Clinic
You only need a few simple tweaks to update your clinic and ensure that the dental practice appeals to both existing and future patients. Check out these five updates to help your dental practice stand apart from the rest.
1. Provide Top-Notch Conveniences
One of the most fundamental aspects that distinguish any facility, compared to the rest, is the attention to detail. By offering convenient and modern facilities, patients are bound to feel more comfortable, at ease and are more likely to enjoy their experience at your clinic.
For instance, you can provide patients with free Wi-Fi, implement a user-friendly iPad interface or online fillable documents for new patient intake, as-well-as health history updates to facilitate the check-in process.
Provide patients with tablets in the waiting room to let them enjoy music playlists, read the material, or watch content online to help them stay calm during an extended appointment and complex procedures.
If you are availing of marketing services, maintain a consistent track of how many calls you miss since you pay for those calls. Create a system to follow up on calls after hours or while you have your lunch break.
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2. Use The Latest Procedures And Equipment
It is imperative that you stay up-to-date with voguish industry trends, equipment, operations, and materials. By pursuing more than just the needed continuing education (CE) courses, dentists must enhance their skills regularly and learn about the latest breakthroughs to attract dental patients.
CAD/CAM and CEREC are two very prominent technologies in the industry today. While there exist several other reasons to utilize modern systems like CTAD/CAM, the prime benefit is efficiency.
Dentists can utilize CAD/CAM systems such as CEREC to provide crowns, veneers as-well-as other restorations in a single visit rather than having to schedule a second appointment. This initiative saves time for the dentist and renders positive value in the patient’s mind.
Offering whitening solutions tailored to the needs of individual patients such as post-whitening sensitivity, drastic discoloration and others can boost the success of your practice.
Dentistry is one of the most inventory-intense fields. Inventory cost rarely exceeds 6% of your gross, so it becomes vital that you handle it with an inventory management system that provides metrics and control over min/max levels, tracking returns and promised free goods, expiration dates, and your equipment.
3. Provide Multiple Ways To Help Patients Afford Dental Care
Dental practices that provide in-house financing options to their patients enjoy an upper edge because such resources can help make dental care more economical to patients or their families.
For instance, Quality Dental Plan is an in-house dental savings plan offered by dentists to their patients. This service lets families afford the dental care they require, irrespective of insurance coverage. There are no caps on benefits, no hidden fees, or additional charges.
You can also offer alternative payment options to patients because this will help your dental practices appeal to a greater audience of prospective patients and facilitate more patients to agree to complex and comprehensive care.
You can now receive orthodontist financing conveniently online and choose from several distinct options to help you decide which best complies with your needs.
4. Implement Marketing Automation Tools
Several dental practices today use marketing automation or electronic patient communication tool to streamline processes such as getting a new patient registered.
Electronic communication software helps communicate more efficiently and more often with current patients, tighten recall, educate patients about new services or procedures offered.
Electronic patient communication can even cut down overhead by getting rid of the necessity for pricey postcard reminders and time-draining confirmation phone calls and reinstating them with automated email as-well-as text message alerts.
It is also important to note that several electronic communication systems also let you drop a post-appointment survey to prompt them to rate their satisfaction at the clinic.
Post-appointment surveys can add positive online reviews and highlight any shortcomings that might evolve into a significant issue. The more feedback obtained, both positive and negative, the better you can work upon your practice.
5. Add A Modern Visual Refresh
While there are abundant technical changes that you can make to update your clinic, some esthetic changes can modernize a practice without costing a substantial amount of money.
Give the office a glistening coat of paint and swap out any worn flooring or rugs. This gesture can make the office look cleaner and rejuvenated, which increases the confidence and faith of patients in your practice.
Consider swapping fluorescent lighting with energy-saving bulbs to portray a subtler impression and ambiance, and swap out any discolored ceiling tiles as your patients will probably spend quite some time staring at them when waiting for their turn.
Since making a lasting first impression is essential, an orthodontist’s skills will become redundant if the reception area is not impeccable. This is the first area a patient visualizes upon walking into an office, so devote undivided attention to this room.
Install modern furniture, stock a diversity of reading materials, pick soothing music to play, and promote staff uniforms.
Ensure that the front desk team gets up from the counter and greets every patient as they arrive, instead of just passing the proverbial clipboard over the counter. Such intricate changes can help express a warm and welcoming impression.
Final Words
Although nothing can replace the gravity of being an exceptionally skilled dentist, the exquisite cues derived from minor updates within the practice can act incredibly fruitful in letting patients feel that your services are the finest in town.
Keeping your clinic up-to-date will not only keep patients wanting to come back but will also encourage them to refer you to their friends and family, helping you retain a strengthened loyal customer base and gain more customers regularly.
